Marketing Operations Support

How Do Businesses Grow Using Marketing Operations?

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  Hint: They coordinate the technology and processes of marketing, sales and service.

PHASE 1: PLAN

BLUEPRINT YOUR IDEAL AWARENESS-SALE-SERVICE PROCESS

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A strong foundation gives Owners or Agencies the ability to compound their marketing impact. Planning for how customers will reach and interact with you is the key to long term growth.

Successful websites guide the visitor through to conversion and the best performers have figured out how to make requesting referrals and reviews a standard procedure. 

By setting structured plans for your lead generations, customer data, follow ups, reviews and referrals you can ensure your website will repay a solid return on your investment.

See How We Plan the Foundation of Customer Interactions

PHASE 2: BUILD

CHOOSE THE RIGHT MARKETING TECH FOR YOUR OPERATION


Building a brand, campaign or company takes tools and know-how.
It takes the same knowledge to find the platform and technology that fit your needs.

Getting functional expertise helps in constructing a productive website. Look for resources that have a network of creatives and developers to assist with website and technical projects. 

Make each investment in your website strengthen performance, usability, and conversions by coordinating the complex work of Development and quality control.  

See How We Build Solutions That Work The Way You Do

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PHASE 3: CONTROL

 GET YOUR ARMS AROUND MARKETING PROJECTS AND PROGRAMS

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There's a lot of marketing technology to cost-effectively reach consumers where they are, get your message across, and transition them from prospects to customers. It's tempting to let agencies run it for you but you really need to own it.

With account ownership in your name you can then hire others to manage website projects and the marketing technology stack for your integrated campaigns.

See How We Centralize Project Oversight In Marketing Operations 

How We Can Support Your Marketing Operations:

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A. Consulting & Analysis 

Sometimes you just need to double check the facts, decide between two options, or understand your data a bit better.

Whatever your question, we're happy to consult in small sessions.

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B. Project Management 

When your next improvement is complicated or time consuming you can hire the Lab to define, scope and manage the project.

We'll take care of the details so you can stay focused on your customers.

 

 

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A+B. Continual Improvement 

Make MML staff part of your team with an ongoing support program to run projects and the myriad of small recurring tasks.

Get support across all areas, or sure up specific gaps in your in-house skills.

Get Started Now

 

"After months of planning a $75,000 website refresh we were so happy to go live. But our Developer missed issues with Search Engines and launched with 1,100 crawl errors! We're glad we had Operations support to catch the problem and help us fix it."

- Tom B., Brand Manager, Consumer Electronics

 

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