Marketing Agencies need a way to separate data "signals" from the "noise" and use those insights to steer a Client's future resources to the most profitable investments.
Reports on business specific KPI's do not come with analytics out of the box. Capturing these customer events, and attributing the event to the marketing action that caused it, requires advanced configuration.
Measured Marketing Lab is here to manage the software and discipline that organizations need to collect and understand Clients data while managing ongoing reporting.
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