Outsourced CMO Support

Strategies aligned. Tasks managed. Answers at your fingertips.



Get the help of a Chief Marketing Officer without the full time employee. 

This program bundles all the services you see on our site: help to steer the budget, team and processes toward improving performance on your marketing investments.

Enjoy the confidence of knowing someone's minding the shop and that you can trust your data.

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Take control of the infrastructure and analytics systems 

We advise our clients to own data sources like your website, email, call-tracking, social and other systems and invite any outside agency as trusted partner users. 

Maintain all history and protect your ownership of these mission critical assets. 


And you really don't want an outside agency controlling your data systems. We'll ensure everything is owned by you.

Ask us about automated reports emailed directly to you and your team.

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Get independent oversight of outside Agency performance

The reason we collect data is to draw conclusions on how marketing efforts are paying off. That insight helps guide and estimate outcomes from the next effort.

And you need an independent way to evaluate performance of your hired agency. 

Measured Marketing Lab simplify the complex
When we're fully up and running you will know which channels contribute the most sales and at what cost.

Whatever metrics your Business or Finance teams need, we'll be the source. 

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Comparing trends will confirm you're using the right tactics

Comparing the cost and benefits of tactics or promotions channels is a key to justifying marketing investments. How each changes over time is even more critical. 

We'll show you those patterns visually with our Analysis tools. 

flipchart_v2Seeing the trends in what your prospective customers do, or don't do, will show where your marketing is strong or weak. 

We'll use this information to share the "big picture" of how your marketing's doing. 

 Measured Marketing Lab part time CMO support:

>  Get an unbiased source of truth for marketing performance data
>  Standardize executive and manager level reports for your specific KPI's 
>  Get eyes on Webmaster tasks and Technical-SEO monitoring
>  Get unbiased advice on upgrades and investments, or their priority
>  Get "big picture" reports to your inbox,  or use the "deep dive"  dashboard

These projects are managed ad-hoc:

> Ad hoc technical support
> New website planning, refresh or re-platforming
> Website development tasks
> Custom tag management and analytics configurations 



Where's The Data?

We'll license each of our tool sets to your brand so you're subscribing through Measured Marketing Lab, or we'll set you up with direct accounts:

1. Custom Analytics Dashboard*

2. Monitoring + Tracking in MOZ Pro

3. Visitor Tracking in Hotjar

4. Optional Phone Call Tracking 

5. Optional Live Chat Tracking
6. Optional Social Monitoring

7. Optional Brand Monitoring
8. Optional Business Intellegence

 * Assumes Google Tag & Analytics Setup is valid; audited for accuracy and KPI's are configured.

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