Tracking is complicated. Using your Google Tag Manager and Google Analytics, we’ll manage the connections between your website and reporting tools.
We'll tie in email, call-tracking, social, Google Search Console and other systems you're using to ensure everything is tracking.
Advanced configurations are where we drill down. Our goal is higher-level insights about how visitors find and use your site, and how to keep them coming back.
Together we’ll model the most common customer paths for general and unique campaigns you'll want to report on.
Tracking of KPI’s over time reveals patterns. Using pattern analysis we try to discern which are coincidence and which are causal relationships.
While the first emphasis in Analytics is more about "understanding what happened" this second emphasis is "interpreting why."
