On-page + Technical SEO

Manage how both humans and search engines see you.

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Things change your position in search engines:  competitors update their website, your platform pushed updates, or search engine algorithms changed. 

We'll manage a mix of technical and keyword factors to influence how search engines and humans see you online. 

Services utilize your Google Tag Manager, Analytics and Search Console accounts and require our Webmaster Reporting bundle.


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Audit The Website Structure And How Search-Engines See Things

Don't find out too late your website couldn't be seen by search engines, or gives a bad user experience - Google is watching. The lost time when the problems were present can never be recovered. 

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We'll find and fix SEO issues that impede your site’s ability to earn high quality traffic with our Webmaster Reporting bundle.

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Research Key Word Targets And Which Competitors Use Them

Keywords still matter. They remain the "identifier" of any website page so it can be grouped with the rest of the sites using that keyword.  Know which phrases you can compete for.
Measured Marketing Lab simplify the complex

Competitive site crawlers, search engine monitors and Keyword Research tools all help with targeting the right keywords. 

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Ensure Meta Tagging Tells An Engaging Story

Meta tags tell the robots about your website. But they also give a visitor the first impression of the content they'll find on your site. Science meets Art when communicating at the meta title and description level.

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Better tagging can improve your site's user experience and conversion rates - signals that tell Google to rank you higher. 

 
Benefits to Measured Marketing Lab overseeing SEO:

>  Know right away if something's wrong
>  Get advice and project management for mechanical improvements
>  Reinforce where you have traction and target where you're weak
>  Includes our Monitoring and Reporting bundle. 


If a report shows that something needs fixing, you can hire us for:

> Ad hoc technical support
> Site planning or Re-platforming
> Manage web development tasks


Monthly

Quarterly

Semi-Annual

Annual 

Depending on the level of Marketing Activity you will want to set a routine to monitor and update content and meta data. 



 * Assumes Google Tag & Analytics Setup is valid; audited for accuracy; KPI's configured.

Get Recognized by Search Engines and Attract Quality Customers

 

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For Agencies

Loop us into your marketing strategy and we'll become part of the team. We'll contribute to the structural plan that determines a website's potential in search results. 

With a firm understanding of goals we next contribute to content planning. It's here we research successful keyword themes and specifically where this client can compete for ranking. Together we'll decide the first meta tagging to test and what to change over time.  

Measured Marketing Lab is here to manage the science, software and discipline your Agency needs to plan and execute an SEO strategy for your Client.

 

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