About Measured Marketing Lab

We match your strategy to technology and analytics so you can optimize the return on your marketing investment.

about the lab

We’re marketing operations specialists focused on the execution and performance measurement of strategic plans.

You could call us “growth hackers” obsessed with accurate data looking for ways to grow a business at the lowest cost.

We configure and manage the marketing systems and analytics tools upon which these tasks depend.

about you

You're running an organization intent on building a repeatable and scalable marketing machine.

You want to be capable of acquiring customers with increasing velocity and decreasing cost.

You're working toward marketing traction to gain revenue momentum.


Understand the theory behind Measured Marketing Lab

from this summary of Marketing Operations.

Respected consulting firm McKinsey & Company has published one of the best overviews of marketing operations we’ve come across.

We recommend every new Client download and read this insightful article before starting work with Measured Marketing Lab.


Learn more

How we work


We Become Part Of Your Team Helping You Define, Deploy And Optimize

The best growth plans integrate your marketing, sales and service teams to maximize lead qualification and close rate. But teams need the most efficient processes and technologies to get them there. You'll be surprised by what a little fine-tuning can do.


Harnessing The Moving Parts Helps Simplify The Complex

Growing a business is complicated and requires an understanding of web-technology, SEO, analytics, attribution, SEM, segmentation, and much more.. But there's a simple solution - we're the experts you don't have time to be.  


We Shine A Light On Your Data So You Can Stop "Flying Blind"

It's not just about looking good. Brands need clarity on their data as well as the correct benchmarks to guide and refine every detail of the plan. You need accurate and reliable data and Measured Marketing Lab gives you that confidence. 


Our Staff Is Your Staff For Essential Operations Tasks

The modern marketing machine runs on constant experimentation, measurement, and refinement. If you "set it and forget it" things eventually grind to a halt. Organizations bent on growth have made room at the table for Operations expertise.


Christopher Chaput


A classically trained product & service marketer and MBA, Christopher’s career spans Marketing, Sales and Customer Service.

His work at both start-ups and global brands has been focused on brand and business development with deep dives into technology.

Christopher continues his formal education in the ever-changing worlds of marketing operations, lead-generation and e-commerce.




"The phone used to ring once a month with inquiries from the website. Now it rings 6 times a day!"

- Terri S., Customer Service Manager at a National Distributor