The basic directories include your company name, phone number, address.
Many others will include website links, and still others publish your logo and images.
It pays to organize everything in advance.
That ensures consistent listings and easier project management when building or auditing citations.
Search engines use category data when deciding which businesses to show for particular searches.
Directories support your positioning.
The search engines will not display a business that isn't categorized — or even worse, incorrectly categorized — for target keywords.
Strategic choices display your business in the best-matched searches.
Each new listing you create increases your chances of being found online.
At the same time, many of the local business indexes share data with each other.
So the more places you are listed and the more visible you are, the more other indexes trust the accuracy of your business data.
Both of those increase your chances of ranking better in local searches.
