Existing customers probably responded to different messages in your awareness, lead-generation and sales campaigns.
Together we'll model specific tests of your best ideas. Once enough visitors have a chance to react to the different versions we'll know what should live on the website.
Using the newest Google tools we can run tests without creating tasks for your website developer.
Test different variations of your website, or focus your experiment to your Google Ads. Bottom line - you have to find out what works best for your customers.
Once you know what works best you're more willing to invest in web development to bring new ideas to life.
We can project manage the roll-out, or just confirm the implementation. Bottom line is to verify both search engines and visitors see your improvements.
Getting valid test results requires discipline so Measured Marketing Lab will:
> Work backwards from your specific KPI's
> Structure testing within your annual plan
> Prioritize issues and their fixes
> Get the development tasks done
* Assumes Google Tag & Analytics Setup is valid, audited and has KPI's configured.
We'll use your client's Analytics data to help you quickly and easily identify problem areas, and test your alternate execution. Through testing we'll turn those insights into an action plan that delivers an online experience that works better for your client's growth objectives.
Measured Marketing Lab is here to manage the software and discipline. Let us help you collect and understand your Client's data to manage the ongoing optimization of their website and your campaigns.
The best way to reach us is by email:
info@measuredmarketinglab.com