Commercial Strategy, Growth Architecture & Digital Governance
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Independent advisory and oversight for mid-market leadership, investors, and Boards navigating digital transformation, go-to-market scale, and customer acquisition efficiency.
Make Growth Predictable
In an evolving digital landscape, growth requires more than operational execution—it requires commercial governance, technology alignment, and capital discipline.
Measured Marketing Lab provides independent oversight and strategic advice to help CEOs, Board Committees, and private equity sponsors maximize revenue performance, eliminate GTM friction, and derisk martech investments.
Representative Inputs
Representative Inputs
Board Advisory & Governance
Board Advisory & Governance
Providing independent, board-level oversight on customer acquisition strategy, digital transformation risk, and GTM capital efficiency. Designed for growth-stage and mid-market companies seeking objective evaluation of commercial performance, martech investments, and agency accountability.
Fractional CMO & Executive Leadership
Fractional CMO & Executive Leadership
Embedded executive leadership designed to steer go-to-market architecture, optimize lifetime customer value, and align internal teams and external agency partners. Ideal for businesses undergoing market expansion, digital pivots, or rapid top-line scaling (e.g., tripling revenue models).
Strategic Audits & GTM Reviews
Strategic Audits & GTM Reviews
Discrete, high-impact evaluations of your marketing technology stack, commercial operations, lead-generation funnel, and analytics discipline. Delivers actionable recommendations to eliminate spend waste, improve customer acquisition economics, and increase enterprise valuation.
Representative Impacts
Representative Impacts
Commercial Scaling & Executive Leadership
Commercial Scaling & Executive Leadership
Directed overall GTM strategy and customer acquisition architecture for Excel Pest Services as Fractional CMO, helping achieve a 19% CAGR over 6 years.
B2B Digital Transformation
B2B Digital Transformation
Structuring digital lead generation frameworks for manufacturing and industrial firms (e.g., DirecTex) to expand market coverage beyond traditional sales coverage.
Go-To-Market & Capital Spend Optimization
Go-To-Market & Capital Spend Optimization
Continuous auditing and data-driven testing for e-commerce platforms (e.g., iTapeStore), improving return on ad spend (ROAS) by over 50%.
Advisory & Engagement Models
Flexible frameworks designed to provide independent commercial governance, strategic guidance, and executive leadership to Boards, CEOs, and investors.
Unbiased Independence: Free from agency commission bias or tool vendor alignment; advice is strictly optimized for shareholder value and ROI.
Governance Discipline: Enterprise-grade frameworks honed across Fortune 50 corporate systems (Ford Motor Company) and private equity portfolio operations (EL Group).
Data-Driven Accountability: Grounded in rigorous measurement, clear business performance KPIs, and capital discipline.
There's no risk to talk. Only to putting it off.
Why wait for your competition to catch up?
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Leadership
Leadership
Christopher R. Chaput, MBA
Christopher R. Chaput, MBA
Managing Principal & Board Advisor
Over 35 years of experience driving commercial strategy, enterprise growth, and digital governance across corporate enterprise (Ford Motor Company), private equity (EL Group), mid-market growth firms, and entrenpreneurial ventures.
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