Our clients know which marketing works, why, and ways to improve.

We can keep an eye on your marketing.

Marketing Operations Services

MARKETING OPERATIONS + ANALYTICS AS A SERVICE

Owners consider us outside-staff.  Agencies call us a strategic partner. 
Either way, we provide independent and unbiased reporting on the performance of all marketing, advertising and social media efforts. And if you're short handed we'll help you get your marketing tasks done.

 

Join firms in the top quartile of analytics performance who are
20 times better at attracting new customers and more than 5 times better at retention.

Source - McKinsey & Company, DataMatics

 

About Us

 

WANT THE GREATEST RETURN ON INVESTMENTS?  CONNECT THESE DOTS

 

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OUR SERVICES

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Track

Marketing has a lot of moving parts. The key to tracking activity is to capture all activity in Analytics and pass everything into reporting tools.

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Understand

So what is the data telling us? This is where we use Analytics to  analyze performance and understand why outcomes are happening.

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Optimize

The industry calls it Conversion Rate Optimization, but we just call it improvement.  We'll run tests to determine the changes to make that deliver better results.

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Control

Maintain control without the cost by sharing a Project Manager.  You can also leverage our network of Creatives and Developers who bring marketing to life.

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CASE STUDIES

Real businesses. Real results.

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    Getting help steering our marketing investments has paid back the consulting fees five-fold in the first 8 months.

    We've grown from 50 leads a year to over 400 a year!

    Terri S.

    Customer Service Manager, National Distributor

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    We didn't think manufacturers could get leads online.  But when we revamped our website, and applied SEO best practices, we've been able to grow Organic traffic 500% and stop PPC altogether.

    Barry S.

    Sales Manager, Industrial Converter

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    We knew it was important to look good online but we underestimated the power our site had to attract new Clients. We never got a call from our website previously, but we're now getting new leads consistently. Thank you Measured Marketing Lab!

    Eric Y.

    CEO New York City Commercial Real Estate Firm,

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    We assumed customers found us in the Yellow Pages and we couldn't figure out what to do with our website.

    Now our Custom Home Building and Remodeling business is getting leads from our site on a regular basis. And they are exactly the Clients we want to work with!

    John S.

    Owner, Boston Home Builder

 

HOW MEASURED MARKETING LAB HELPS TO BUILD BUSINESSES:

 

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A. Consulting & Analysis

Sometimes you just need to double check the facts, decide between two options, or understand your data a bit better.

Whatever your question,we're happy to consult in small sessions.

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B. Project Management

When your next improvement is complicated or time consuming you can hire the Lab to define, scope and manage the project.

We'll take care of the details so you can stay focused on your customers.

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A+B. Continual Improvement

Make MML staff part of your team with an ongoing support program to run projects and the myriad of small recurring tasks.

Get support across all areas, or sure up specific gaps in your in-house skills.

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