How Do Businesses Grow Using Marketing Analytics?

 

Measured Marketing Lab Growth Over Time Graphic

 

  Hint: They learn from past experience to find better executions and implement them.

STEP 1: TRACK

MAINTAIN THE FOUNDATION OF YOUR ANALYTICS

Measured Marketing Lab Tools To Be Connected Graphic-2


Owners or their Agencies need every advantage they can get to succeed in the digital game. Having a way to track and report on the customer's journey to purchase is one such advantage.

Getting that data, and ensuring it's accurate, involves a complex dance of data collection tools. Managing the tracking tags from each of those tools, and the flow of that data to Analytics, is a critical first step. 

By continuously updating analytics for new campaigns or website changes you can get the insights you need to make informed decisions.

See How We Ensure Accurate Data Collection

STEP 2: UNDERSTAND

FIGURE OUT WHAT YOUR DATA IS SIGNALING


Analytics technology allows for the tracking of consumers to and from your company’s site, teaching you what is getting them to your site, how they are interacting with your content and what actions they are taking. 

Data analytics is the science of extracting patterns, trends, and actionable information from large sets of data. It involves making sense of data before acting on it. When it's accurate, companies can use data to improve their promotional efforts and operations.

Slicing and dicing the data to extract the insights is your competitive advantage. 

See How We Monitor Data Trends + Insights

Measured Marketing Lab Step 2 Understand Data Graphic

STEP 3: OPTIMIZE

 GET MORE VALUE FROM THE MARKETING YOU ALREADY DO

Measured Marketing Lab Step 3 Optimize Marketing Graphic-2


It's hard to find a better way to earn more business from marketing efforts than conversion rate optimization (CRO).  Optimizing focuses on the traffic you already invested in getting.

CRO lowers your customer acquisition costs by getting more value from the visitors and users you already have. By optimizing their conversion rate you can increase revenue per visitor, acquire more customers, and grow your business at a lower cost per customer.

CRO drives results because it’s constantly working to find the best possible execution.

See How We Discover Optimization Opportunities In The Data

placeholder_200x200

How We Help You Grow With Marketing Analytics:

_0006_Sales-Process-Enablement

A. Consulting & Analysis 

Sometimes you just need to double check the facts, decide between two options, or understand your data a bit better.

Whatever your question, we're happy to consult in small sessions.

_0004_Back-Office-Integrations

B. Project Management 

When your next improvement is complicated or time consuming you can hire the Lab to define, scope and manage the project.

We'll take care of the details so you can stay focused on your customers.

 

 

_0000_Brand-Reporting-and-Analysis

A+B. Continual Improvement 

Make MML staff part of your team with an ongoing support program to run projects and the myriad of small recurring tasks.

Get support across all areas, or sure up specific gaps in your in-house skills.

Get Started Now

 

"We used to have to buy our traffic from AdWords. The Lab helped us get better quality traffic from our own content, and save $6,000 every year."

- Barry S., Sales Consultant at an Industrial Manufacturer 

 

Balloon_image