Successful teams have matched their ideal customer profile to their website and email content, getting better outcomes from Lead-generation sites and E-commerce efforts.
- Plan for customers. Help them succeed.
Who is dominating the market segment in which you want to compete? How can you get traction, or should you change targets?
- Know your competition.
- Which offer or marketing message generates more leads or sales?
- What website visitor experience closes more deals?
- Which social media tactics get the most traction for the brand?
With methodical testing, any team can get to the root of their customer preferences. Armed with that knowledge, teams can better allocate future efforts and produce better outcomes.
Have a hunch that something could be better? Let's test it.
- Terri S., Customer Service Manager at a National Distributor