Optimization is a process run by Analytics, but it's designed to help the rest of the team.
- Which offer or marketing message generates more leads or sales?
- What website visitor experience closes more deals?
- Which social media tactics get the most traction for the brand?
With methodical testing, any team can get to the root of their customer preferences. Armed with that knowledge, teams can better allocate future efforts and produce better outcomes.
Have a hunch that something could be better? Let's test it.