Using your data and some third-party tools we'll see what search engines see.
From there we'll make adjustments that improve visibility in organic search.
It takes work to maintain your best visibility in Search Engines. Since every search engine uses a crawler (robot) whose job it is to read and index your site, our Technical-SEO service addresses the robots while still talking to humans.
|
Data Sources: |
INVESTIGATE |
TOOLS |
||
|---|---|---|---|---|
|
Google Tag Management (GTM) Google Analytics (GA) Goal + Event KPI Configs (GTM + GA) |
Data Capture Trends / Gaps Trends / Gaps |
Your Account Your Account Your Account |
||
|
|
|
LAB-SHARED |
||
|
Search Engine Crawler Audit Domain Indexing Audit Download Speed Audit |
What Robots See Which Content Page Load Speed |
Multiple Tools Multiple Tools Multiple Tools |
||
|
|
|
SPECIALTY |
||
|
Phone Call Tracking Chat / Social Service / Reviews |
Trends / Gaps Trends / Gaps |
Your Account Your Account |
* Measured Marketing Lab will need access to all data systems
|
Search Engines Need: |
ISSUES |
IMPACT |
||
|---|---|---|---|---|
|
Ensure Website Security Update XML Sitemaps 404 + Misc Page Errors Resolve Redirect Issues + Redirect Chains Fix Meta Data Issues |
HTTPS (not HTTP) sitemap.xml Fix All Linking Precise Forwarding Best Practices |
Rank Higher Show All Pages Show All Pages Better Experience Attract Visitors |
||
|
Speed Up The Site Ensure Mobile Friendliness Fix Duplicate Content + Canonical Tags |
Under 2 Seconds Small Screen View Organize Content |
Rank Higher More Visitors Rank Higher |
||
|
|
|
|
* Uses Measured Marketing Lab tools
|
More Improvement: |
TASKS |
|
||
|---|---|---|---|---|
|
Enable Accelerated Mobile Pages (AMPs)
Use Structured Data Markup In Content |
HTML page coding strategy designed to be lightweight and critically fast loading on mobile devices by not using code like forms and JavaScript functions
HTML page coding strategy designed to improve the search engines’ understanding of content and enable a site to appear in enhanced search results (rich snippets, rich cards, carousels, knowledge boxes) |
|
||
|
On-Page SEO Audit, Launch or Retargeting |
Structural, keyword and content optimization strategy designed to align the goals of the website with its content, as seen by both humans and search engines, relative to competitors targeting the same opportunities |
|
If you do no other marketing, you can at least put your best foot forward in the competitive world of search engines. Your competitors are.
The best way to reach us is by email:
info@measuredmarketinglab.com
