Example Outcomes From Improving Marketing Operations

Research is both the beginning and the end of our process.

We listen, learn, strategize and then optimize. From there, it’s a matter of
identifying where business challenges and analytics can come together
to create impactful, integrated and measurable marketing.


Below are research findings from the HubSpot's report: State of Inbound 2015/16.  



Return on Marketing Investment

Marketers who have prioritized blogging are 13x more likely to enjoy positive Return On Investment (ROI). (HubSpot State of Inbound, 2014).  

Blogs are websites that contain a writer's or group of writer's own experiences, observations, opinions, etc., and often have images and links to other websites.


Leads from Search Engine Optimization

SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate. (Search Engine Journal).

Marketers may define SEO leads as those from Content Strategy and publishing, Inbound Link efforts, and Social Media programs.


Content Attracts More Leads

Both B2B & B2C Companies with 101 to 200 pages generate 2.5x more leads than those with 50 or fewer pages.

"Pages" can be helpful pages like FAQ's, or informative articles in the form of blog posts, or landing pages designed to promote offers. Good quality content will attract the right visitor to your website.


More Offers. More Leads

Companies see a 55% Increase in leads from increasing landing pages from 10 to 15. Landing pages normally feature an offer and are specifically designed to capture inquires and leads.

One benefit of trying new offers is the continuous learning from offers that work and those that don't. But you can't learn if you don't try.


Marketing Program Cost Comparison

$20,000 is the average companies save per year by investing more in inbound marketing vs. outbound.

Learn and compare the cost of a lead from both inbound marketing and outbound in your company. (HubSpot State of Inbound, 2014)


Where The Best Performers Focus

High performers say “Getting found” is priority #1 (and #2 and #3).

These marketers are emphasizing programs designed to get their content, and by extension their company, found.  In order, blogging, organic search, and content amplification top the list. Blogging appears to have the most substantial impact on performance.