A citation is a mention of your business name and address, phone number and website. And according to the search industry leader Moz.com, high-quality, authoritative citations are viewed by experts as the #1 ranking factor in competitive local search markets.
Citations also build trust by showing your business is part of a community. Membership in a chamber of commerce or a city or county business index, or being written about in a local online newspaper or popular blog tells the searcher you're legitimate.
The basic directories include your company name, phone number, address. Many others will include website links, and still others publish your logo and images. It pays to organize everything in advance to ensure consistent listings and easier project management when building or auditing citations.
Search engines use category data when deciding which businesses to show for particular searches. The search engines will not display a business that is uncategorized — or even worse, miscategorized — for particular sets of keywords. Strategic choices display your business in the best-matched searches.
Each new listing you create increases your chances of being found online. At the same time, many of the local business indexes share data with each other. So the more places you are listed and the more visible you are, the more other indexes trust the accuracy of your business data and that increases your chances of ranking better in local searches.
The Lab will guide your process to manually claim and build every citation, or use our citation-service to save time and ensure consistency.
First 10 Directories $400
Cleanup Existing Citations starts at $900
Niche Directory Fees Vary
A Lab Specialist will help you structure and optimize your information then manage the manual claims process.
The best way to reach us is by email:
info@measuredmarketinglab.com
