Make Sure Your Marketing Dollars are Well Spent

Use our ROI Calculator to See the Impact of Marketing.

This is a simplified Online Marketing ROI Calculator. Most business will need to develop a customized version to calculate their specific ROI. Offline programs such as direct mail and trade shows could be incorporated for a overall performance. We recommend using this calculator for demonstration and estimating purposes only.

Key

Traffic

Is Your Audience Aware of You?  Website Visitor Traffic metrics can be a good proxy for Awareness.  Historical traffic gives hints on where to focus future effort. 

Conversion

Is the Site Engaging?  Mange the percentage of Visitors who sign-up, download, or inquirie on your site to make the most of your investment in Traffic.

ROI

Which efforts bring the New Lead or Customer?  Managing the interplay between program elements makes the most of your budget investment.  

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If you want help driving metrics, ask us about our Programs.