Big data or small data is not the point. You just want to know: What's my cost to acquire a customer? Does Social Media bring new customers? Which channel sells the most?
Focus on key performance indicators to make market, customer, product and service decisions that create value for customers and shareholders.
Automate intelligence gathering, such as social media monitoring as use tools to track social engagement and sales.
Campaigns must be configured in Analytics before you can capture data. Then of course, you want to know precisely what happened?
This Lab Report contains core best practices for the building blocks of lead generation to help bolster your conversion rates. But these tactics are only the tip of the iceberg - for best results these practices must be carefully adapted to your specific business model.
Look for suggestions covering Content, Landing Pages, Calls To Action, Forms and Promotion
