Marketing Operations Blog




Building a Modern Sales Force - Part 1

Posted by Christopher Chaput

12/14/18 12:25 PM

We’re all keenly aware of just how different the sales world has become.Get_a_Quote_Online_-_Fotolia_31832414_S

Customers control the sales process and as such are more demanding, informed and value-sensitive then they’ve ever been. To make things even more complicated, they have more choices than they’ve ever had making it increasingly difficult to wheel and deal in a competitive marketplace.

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Topics: Marketing Operations

Context for the “Using Google to Grow Your Business” Western Mass SCORE Workshop

Posted by Christopher Chaput

8/29/16 9:05 AM

First let me applaud you for taking the time to dive deeper into these topics within online marketing and operational efficiency.

It takes commitment to keep up on the newest solutions that may help, so SCORE and Measured Marketing Lab hope these workshops help to inform your business journey.

As we mention in the Western Mass SCORE workshop “Using Google to Grow Your Business” the materials being discussed are courtesy of Google, represent Google’s brand of tools, and most references to web-search assume the search engine. But while Google is an incredibly powerful player in the online world, the “context” presented in class and detailed below is shared because we feel it’s important to emphasize that there is more involved in succeeding with modern marketing than just these Google’s offerings.

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Topics: Marketing Operations, Google Analytics, Search Advertising, Search Engine Optimization

How Marketing Operations helps "Grow the Brand"

Posted by Christopher Chaput

4/28/15 5:51 AM

Marketing Operations pays its own way from increases in revenue or reductions in waste. We do this by making sure the budget is used effectively.

In the past, reporting on success of each marketing tactic consistently was a challenge. But now turnkey, low-cost solutions mean that any company will find it worthwhile to measure their marketing on a regular basis.

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Topics: Marketing Operations


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