Marketing Operations pays its own way from increases in revenue or reductions in waste. We do this by making sure the budget is used effectively.
In the past, reporting on success of each marketing tactic consistently was a challenge. But now turnkey, low-cost solutions mean that any company will find it worthwhile to measure their marketing on a regular basis.
The only question is which support best fits your team – help on a project-basis, or being on an ongoing support program. Either way, there is no good reason not to optimize when the potential upside is measured in millions.
For more information on the tools used in Marketing Operations take a look at our Marketing ROI Calculator.
This slide show was originally presented at Boston University, College of Communications, Brand Management - April 2015
