This is a simplified Online Marketing ROI Calculator. Most business will need to develop a customized version to calculate their specific ROI. Offline programs such as direct mail and trade shows could be incorporated for a overall performance. We recommend using this calculator for demonstration and estimating purposes only.
Is the Site Engaging? Mange the percentage of Visitors who sign-up, download, or inquirie on your site to make the most of your investment in Traffic.
Which efforts bring the New Lead or Customer? Managing the interplay between program elements makes the most of your budget investment.