WHAT?

It takes a combination of analytics systems working in harmony to get good data. Harnessing information and insights from those systems will help you see important trends in key performance indicators.

WHY?

Gaining traction or momentum in business means watching the bottom line. The Lab extends typical financial measurement to include digital marketing metrics to help you watch ALL the key indicators.

HOW?

Measurement plans have to get translated to analytics configurations. The Lab will help you model carefully planned tags and triggers to populate reports with true information and not just data.

Better conversion rates come from carefully planned interactions with your visitors

This Lab Report contains core best practices for the building blocks of lead generation to help bolster your conversion rates. But these tactics are only the tip of the iceberg - for best results these practices must be carefully adapted to your specific business model.

Look for suggestions covering Content, Landing Pages, Calls To Action, Forms and Promotion

"Getting help steering our marketing investments has paid back the consulting fees five-fold in the first 8 months."

- Terri S., Customer Service Manager at a National Distributor